Adaptation's the name of the game around the Blizzard Beach resort.
Snow Joe's Ski Rental has shifted gears and thrown up a life preserver, re-branding the business Snowless Joe's and offering lockers and towels instead of ski gear.
Places like Frostbite Freddy's and The Cooling Hut are taking advantage of what ice and snow is left, offering cold drinks and ice cream bars to keep customers refreshed with the return of Florida heat. I especially love details here, like the snow shovels holding up the banner at Freddy's and the coolers strapped together to form the marquee for The Cooling Hut.
Elsewhere, creative entrepreneurs have taken to refitting equipment that's no longer needed in the current conditions. These snow plows now offer snow cones, ice cream and other tasty treats.
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