On the blog this week, I'm featuring segments from articles on the new DisneyShawn.com, currently showcasing the attractions of early Main Street, U.S.A. at Disneyland. Be sure to follow the link for more.
During Disneyland’s infancy, a majority of the shops along Main Street were operated by participant companies, to add an air of authenticity to the turn-of-the-century town. Some of those early lessees ventured to offer more than merchandise in their locations. They presented exhibits and mini-attractions, designed to entertain Disneyland Guests. The fact that they were thinly disguised commercials probably didn’t hurt, either.
Perhaps the most unusual shop ever to take up residence at Disneyland was the Intimate Apparel Shop, sponsored by the Hollywood Maxwell Company. The location was short-lived, closing by December 1956, but while it was there, Guests were treated to a special attraction of sorts. Through music, narration, and pictures, a “magic mirror” on the wall braved to mention the story of unmentionables – from Grandma’s day to the support enjoyed by “today’s girl.”
The Intimate Apparel Shop may be long gone, but the space it once occupied is still there today. The facade is now blue, as opposed to the original yellow, and the interior houses part of the China Closet. You can have a seat on the porch, though, to watch the people go by and imagine the mystical tape-recorded voice of the Wizard calling from within: "This is how it was... Now, this is how it is!"
Top photo from "Disneyland: The Nickel Tour" - ©Disney
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